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Haywardpa is seeking a Regional Business Development Leader to oversee and enhance marketing and public relations efforts within a healthcare facility. The role emphasizes community engagement, policy development, and employee training, with a focus on maintaining and increasing facility census.
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Job Summary
The role involves developing, implementing, and evaluating marketing and public relations programs to maintain and increase the facility's census and provide community information.
This position requires supervisory responsibilities including hiring, training, budgeting, performance appraisal, and resolving employee issues.
The leader will conduct regional meetings, assess and train administrative staff, and maintain confidentiality of resident care information.
Matching Summary
Match Score: 75
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Haywardpa is seeking a Regional Business Development Leader to oversee and enhance marketing and public relations efforts within a healthcare facility. The role emphasizes community engagement, policy development, and employee training, with a focus on maintaining and increasing facility census.
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Skills & Requirements
Must-have
marketing and public relations program management
policy and procedure development
customer satisfaction survey oversight
internal communications training
budget preparation and resource allocation
supervisory and staff training responsibilities
Nice-to-have
community and civic group participation
emergency public relations management
creative support for resident programs
liaison with families and community leaders
regional training and development meetings
Key Requirements
Bachelor’s Degree or equivalent experience
Ten years marketing/public relations healthcare experience