Paid Media Strategist

rappi.co.cr

LATAM
Remote/flexible
Paid media strategy
Google ads expertise
Programmatic and affiliates
Rappi is seeking a Paid Media Strategist to lead their digital acquisition strategy, focusing on optimizing media campaigns and driving user acquisition through innovative project management and data analysis. The role emphasizes autonomy, creativity, and a technical mindset, requiring proficiency in Google Ads and a deep understanding of various digital marketing channels

Job Summary

  • Lead the relationship with the media agency, ensuring impeccable execution and actively questioning campaign structure to find new optimization and scalability opportunities.
  • Maximize the acquisition of high-value New Users by optimizing CAC and dynamically reallocating budget across channels, with Google Ads as the primary focus.
  • Design and execute A/B tests, explore emerging channels (like Amazon Ads), and propose data-driven creative angles to improve performance.

Matching Summary

Match Score: 85

Rappi is seeking a Paid Media Strategist to lead their digital acquisition strategy, focusing on optimizing media campaigns and driving user acquisition through innovative project management and data analysis. The role emphasizes autonomy, creativity, and a technical mindset, requiring proficiency in Google Ads and a deep understanding of various digital marketing channels.

Skills & Requirements

Must-have

  • Paid Media strategy
  • Google Ads expertise
  • Programmatic and Affiliates
  • MMPs like Singular/AppsFlyer
  • Advanced Google Sheets/Excel
  • End-to-end project management

Nice-to-have

  • Radical autonomy
  • Growth mindset
  • Technical curiosity
  • Creative-analytical thinking
  • AI for efficiency

Key Requirements

  • +3-4 years in Paid Media
  • Advanced Spanish fluency
  • Advanced English proficiency
  • Demonstrable project leadership experience

Work Rights

Not specified

Tailored Resume

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