Senior Manager, Integrated Marketing Experiences Stills

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Mexico City, Mexico
Not specified
Integrated marketing strategy development
Consumer and shopper journey mapping
Creative brief development and execution
The Coca-Cola Company is seeking a Senior Manager, Integrated Marketing Experiences for its Latin America division, focusing on the design and execution of marketing strategies that enhance consumer engagement across various touchpoints. The ideal candidate will possess extensive experience in integrated marketing, creativity, and cross-functional collaboration to ensure effective brand storytelling and execution

Job Summary

  • The Senior Manager is responsible for leading the design, development, and execution of integrated, end-to-end marketing experiences across assigned brands or categories in Latin America.
  • This role translates brand and business strategies into coherent consumer and shopper experiences that connect meaningfully across all touchpoints.
  • The company offers an opportunity to work on iconic, category-leading brands in a collaborative, creative environment that values curiosity, craft, and consumer-centricity.

Matching Summary

Match Score: 85

The Coca-Cola Company is seeking a Senior Manager, Integrated Marketing Experiences for its Latin America division, focusing on the design and execution of marketing strategies that enhance consumer engagement across various touchpoints. The ideal candidate will possess extensive experience in integrated marketing, creativity, and cross-functional collaboration to ensure effective brand storytelling and execution.

Skills & Requirements

Must-have

  • Integrated marketing strategy development
  • Consumer and shopper journey mapping
  • Creative brief development and execution
  • Cross-functional team orchestration
  • Agency relationship management
  • Digital ecosystems and media understanding

Nice-to-have

  • Growth mindset and continuous learning
  • Curiosity, craft, and consumer-centricity
  • Agile and inclusive work environment

Key Requirements

  • 8–12 years of progressive marketing experience
  • Bachelor’s degree required
  • CPG experience strongly preferred
  • Experience working with external agencies
  • Proven ability to manage complexity

Work Rights

Not specified

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