Flexible (not explicitly specified, but includes encouragement for flexibility)
3-5 years media or marketing analytics experience
Strong expertise in mmm model outputs and rois
Experience with sufficiency planning and scenario analysis
Diageo is seeking a Scenario Modelling & Analysis Analyst for a 12-month contract in Budapest, focused on delivering high-quality analytics to inform marketing investment choices across Europe. The role emphasizes collaboration, innovation, and the ability to translate complex data into actionable insights
Job Summary
This role involves building and maintaining sufficiency guides and return on investment analyses to optimize A&P deployment across Europe.
The successful candidate will translate complex analytical outputs into clear, actionable insights for markets, hubs, and senior stakeholders.
Diageo is launching a new EU Media & Digital Centre to lead marketing execution powered by digital, data, and creativity at scale.
Matching Summary
Match Score: 85
Diageo is seeking a Scenario Modelling & Analysis Analyst for a 12-month contract in Budapest, focused on delivering high-quality analytics to inform marketing investment choices across Europe. The role emphasizes collaboration, innovation, and the ability to translate complex data into actionable insights.
Skills & Requirements
Must-have
3-5 years media or marketing analytics experience
Strong expertise in MMM model outputs and ROIs
Experience with sufficiency planning and scenario analysis
Proficiency in analytics platforms like Power BI or Tableau
Ability to translate complex data into business narratives
Nice-to-have
Knowledge of SQL and Python/R programming
Experience with Catalyst or Sensor tools
Test-and-learn mindset with intellectual curiosity
Collaborative style working across global teams
Background in FMCG or media contexts
Key Requirements
3-5 years experience in media, marketing analytics, or commercial strategy
Hands-on experience with statistical modelling tools and visualization dashboards
Proven ability to stress-test plans under varying market conditions