Experience generating demand among government audiences
Proficiency with crm and marketing automation tools
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Granicus is seeking a Demand Generation Marketing Manager focused on the public sector, responsible for developing integrated marketing programs that enhance brand awareness and drive sales. The position is remote, emphasizing collaboration across various teams to deliver impactful marketing strategies tailored for government audiences.
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Job Summary
The role involves developing go-to-market plans aligned to sales priorities while serving as a brand steward for assigned government segments.
Candidates will drive pipeline through the execution of tradeshows, webinars, digital programs, and Account-Based Marketing initiatives.
Granicus offers comprehensive benefits including 100% employer-paid health plans, flexible time off, and a remote-first culture.
Matching Summary
Match Score: 75
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Granicus is seeking a Demand Generation Marketing Manager focused on the public sector, responsible for developing integrated marketing programs that enhance brand awareness and drive sales. The position is remote, emphasizing collaboration across various teams to deliver impactful marketing strategies tailored for government audiences.
**
Salary
Base: USD $76,000.00 - USD $106,000.00 per year; Bonus/Equity: Competitive Salary & Bonuses mentioned; Benefits: Comprehensive package including health, 401(k), and PTO
Skills & Requirements
Must-have
5+ years B2G or B2B SaaS marketing experience
Experience generating demand among government audiences
Proficiency with CRM and marketing automation tools
Strong understanding of sales funnel and pipeline dynamics
Hands-on Account-Based Marketing (ABM) execution
Nice-to-have
Knowledge of public sector procurement patterns
Ability to leverage Artificial Intelligence for campaign scaling
Experience collaborating with lean remote teams
Familiarity with GovTech industry trends
Key Requirements
5+ years business-to-government or business-to-business marketing experience
SaaS industry experience preferred
Proven track record in demand generation for government audiences