Manager, Imx - Customer Marketing, Immediate Consumption

Coca-Cola HBC AG

Shanghai, China
Hybrid (on-site with flexible work arrangements)
Immediate consumption channel strategy
Velocity growth strategy
Cold availability standards
Coca-Cola HBC AG is seeking a Manager for Customer Marketing focused on Immediate Consumption in Shanghai, China. The role involves leading channel strategy, enhancing operational effectiveness, and driving growth within high-density retail environments

Job Summary

  • The Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets.
  • This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network.
  • Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale and a high-visibility role partnering with senior Marketing, Category, and Commercial leaders.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Manager for Customer Marketing focused on Immediate Consumption in Shanghai, China. The role involves leading channel strategy, enhancing operational effectiveness, and driving growth within high-density retail environments.

Skills & Requirements

Must-have

  • Immediate Consumption Channel Strategy
  • Velocity Growth Strategy
  • Cold Availability Standards
  • Asset Productivity Frameworks
  • In-Store Execution Discipline

Nice-to-have

  • Growth Mindset
  • Agile Approach
  • Inclusive Culture

Key Requirements

  • Bachelor's degree required
  • 3–8 years experience in trade marketing, field marketing, or route-to-market leadership
  • Strong understanding of China high-density retail environments
  • Demonstrated operational rigor and execution excellence
  • Experience influencing cross-system stakeholders

Work Rights

Not specified

Tailored Resume

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