Senior Digital Marketing Specialist

Wolters Kluwer

Philadelphia, PA, US
Base: $85,600.00 - $149,400.00 usd; bonus/equity: ...
Hybrid
Digital campaign and omnichannel management
Account-based marketing (abm) strategies
Marketing automation tools expertise
This hybrid role is integral to developing and executing digital marketing campaigns that drive engagement and generate leads across multiple channels

Job Summary

  • This hybrid role is integral to developing and executing digital marketing campaigns that drive engagement and generate leads across multiple channels.
  • The position requires collaboration with product marketing and divisional leads to align strategies and optimize campaign performance using advanced marketing technologies.
  • Wolters Kluwer offers competitive benefits including medical, dental, vision plans, 401(k), tuition assistance, and paid parental leave to support work-life balance.

Matching Summary

This hybrid role is integral to developing and executing digital marketing campaigns that drive engagement and generate leads across multiple channels.

Salary

Base: $85,600.00 - $149,400.00 USD; Bonus/Equity: Eligible for Bonus; Benefits: Competitive benefits including medical, dental, vision, 401(k), tuition assistance, and paid parental leave

Skills & Requirements

Must-have

  • Digital campaign and omnichannel management
  • Account-Based Marketing (ABM) strategies
  • Marketing automation tools expertise
  • Cross-functional team collaboration
  • Search engine marketing and optimization
  • Data-driven decision making

Nice-to-have

  • Healthcare marketing familiarity
  • Generative AI tools experience
  • Creative problem solving
  • Project management skills
  • Positive attitude and enthusiasm
  • Adaptability in dynamic environments

Key Requirements

  • Bachelor’s degree in marketing or related field
  • Minimum 5 years marketing strategy experience
  • Hands-on experience with Demandbase/6sense and Google Ads
  • Strong knowledge of CRM and marketing automation platforms
  • Experience managing up to 80 campaigns
  • Ability to analyze data and provide actionable insights

Work Rights

Not specified

Tailored Resume

Cover Letter