Vp, Digital Media Strategy

Fanatics Sportsbook

New York, NY, United States
Base: $240,000 - $270,000 usd; bonus/equity: not s...
On-site
15+ years digital media experience
Paid social, search, programmatic expertise
Multi-million dollar budget management
Fanatics is building a leading global digital sports platform with over 100 million fans and 900 sports partners

Job Summary

  • Fanatics is building a leading global digital sports platform with over 100 million fans and 900 sports partners.
  • The VP will lead the strategic vision for digital media programs across Sportsbook and iGaming to drive measurable growth and efficiency.
  • This role requires managing multi-million dollar budgets while partnering with CRM, Brand, Analytics, and Product teams to optimize the fan journey.

Matching Summary

Fanatics is building a leading global digital sports platform with over 100 million fans and 900 sports partners.

Salary

Base: $240,000 - $270,000 USD; Bonus/Equity: Not specified; Benefits: Full-time employment benefits available per Fanatics website

Skills & Requirements

Must-have

  • 15+ years digital media experience
  • Paid social, search, programmatic expertise
  • Multi-million dollar budget management
  • LTV and attribution modeling knowledge
  • Agency and vendor management skills
  • Cross-functional team leadership

Nice-to-have

  • Experience in highly regulated industries
  • In-house media team management background
  • Strong storytelling and influence skills
  • Data-driven experimentation mindset
  • Emerging channel innovation experience

Key Requirements

  • 15+ years of digital media or growth marketing experience
  • Proven track record managing multi-million dollar media budgets
  • Deep expertise in performance media channels including CTV/OTT
  • Strong understanding of LTV, attribution modeling, and cohort analysis
  • Experience managing agencies, DSPs, and measurement technology

Work Rights

Not specified

Tailored Resume

Cover Letter