Vice President – Monetization Growth & Business Strategy
Jiohotstarusa
Mumbai, India
On-site
12-15 years strategy or revenue experience
Define monetization strategy across advertising
Build new revenue engines from 0 to scale
This role is responsible for defining and driving the monetization and business strategy across a comprehensive entertainment portfolio including General Entertainment, Movies, Kids, and International content
Job Summary
This role is responsible for defining and driving the monetization and business strategy across a comprehensive entertainment portfolio including General Entertainment, Movies, Kids, and International content.
The incumbent must identify white spaces in the value chain and incubate new revenue streams beyond existing models, transitioning pilots into scalable revenue lines.
Success requires embedding commercial thinking into core content and product decisions upfront while influencing cross-functional teams to improve ROI and long-term value creation.
Matching Summary
This role is responsible for defining and driving the monetization and business strategy across a comprehensive entertainment portfolio including General Entertainment, Movies, Kids, and International content.
Skills & Requirements
Must-have
12-15 years strategy or revenue experience
Define monetization strategy across advertising
Build new revenue engines from 0 to scale
Influence senior stakeholders without line ownership
Drive commercial thinking into content decisions
Nice-to-have
Experience with linear and streaming portfolios
Ability to shape CEO/CXO level narratives
Track record of unlocking incremental yield
Strong partnership skills across functions
Key Requirements
12-15 years experience in strategy, revenue, or business roles
Proven ability to define monetization strategy
Strong commercial acumen connecting content and revenue