Senior Integrated Marketing Programs Manager - Customer Lifecycle

WalkMe

Raleigh, US
On-site
Integrated marketing programs
Customer lifecycle engagement
Drive adoption and retention
WalkMe is seeking a Senior Integrated Marketing Programs Manager to develop and implement marketing strategies aimed at engaging and retaining customers, particularly in the context of digital transformation. The role requires collaboration across various departments to enhance customer experience and drive the adoption of WalkMe's digital adoption platform

Job Summary

  • WalkMe pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape.
  • The programs you build in this role will help those customers get more value from WalkMe faster, stay engaged as their needs evolve, and discover new ways our platform can support their goals.
  • Partnering closely with Customer Success, Product Marketing, Sales, and Growth, your programs will span the full customer lifecycle, bringing rigor and creativity to campaigns that drive deeper adoption, stronger retention, and measurable expansion pipeline.

Matching Summary

Match Score: 85

WalkMe is seeking a Senior Integrated Marketing Programs Manager to develop and implement marketing strategies aimed at engaging and retaining customers, particularly in the context of digital transformation. The role requires collaboration across various departments to enhance customer experience and drive the adoption of WalkMe's digital adoption platform.

Skills & Requirements

Must-have

  • integrated marketing programs
  • customer lifecycle engagement
  • drive adoption and retention
  • cross-functional collaboration
  • campaign execution and ownership

Nice-to-have

  • creativity and rigor
  • strategic partnership building
  • maximizing digital assets

Key Requirements

  • Senior level role
  • Hands-on execution

Work Rights

Not specified

Tailored Resume

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