Integrated Content & Media Manager - Nutritional Products

Abbott

Mexico City, Mexico
Not specified (potentially hybrid based on location)
Consumer content strategy
Earned and paid media orchestration
Omnichannel experience
Abbott is seeking an Integrated Content & Media Manager for its Nutritional Division in Mexico City, responsible for leading consumer content strategy and managing media operations to enhance customer engagement and conversion. The role requires a strong background in digital marketing, content strategy, and analytics within a regulated healthcare environment

Job Summary

  • The Integrated Content & Media Manager is responsible for leading the end-to-end consumer content strategy and operations while orchestrating earned and paid media to deliver an integrated, omnichannel experience.
  • This role involves translating scientific/technical brand propositions into consumer-friendly storytelling within regulatory guardrails and governing content operations.
  • Key responsibilities include building content strategy aligned to brand objectives, owning the editorial calendar, and translating content plans into amplification strategies across various media channels.

Matching Summary

Match Score: 85

Abbott is seeking an Integrated Content & Media Manager for its Nutritional Division in Mexico City, responsible for leading consumer content strategy and managing media operations to enhance customer engagement and conversion. The role requires a strong background in digital marketing, content strategy, and analytics within a regulated healthcare environment.

Skills & Requirements

Must-have

  • consumer content strategy
  • earned and paid media orchestration
  • omnichannel experience
  • regulatory healthcare environment
  • content operations governance
  • paid media campaign optimization
  • data integration for insights

Nice-to-have

  • digital capability building
  • platform and technology innovation
  • data quality and compliance
  • modern digital marketing concepts
  • systems thinking
  • basic HTML/CSS/JS knowledge
  • Salesforce experience

Key Requirements

  • 5–8 years in content strategy/operations and digital media
  • Demonstrated success building editorial calendars within regulatory requirements
  • Hands-on paid media experience
  • Strong analytics and financial acumen
  • Experience managing agencies and creators
  • Bilingual (Spanish/English) and multi-market LATAM exposure

Work Rights

Not specified

Tailored Resume

Cover Letter