This position serves as Brand Lead for near-launch autoimmune products, shaping brand strategy and leading cross-functional launch execution to maximize patient impact and commercial success
Job Summary
This position serves as Brand Lead for near-launch autoimmune products, shaping brand strategy and leading cross-functional launch execution to maximize patient impact and commercial success.
The role requires strict adherence to compliance standards at all times—particularly during the pre-launch phase—ensuring that all activities are conducted within regulatory boundaries and that a clear operational separation is maintained between Commercial and Medical functions.
Biogen is committed to building on a culture of inclusion and belonging that reflects the communities where they operate and the patients they serve, fostering an environment where individual contributions make a significant impact.
Matching Summary
This position serves as Brand Lead for near-launch autoimmune products, shaping brand strategy and leading cross-functional launch execution to maximize patient impact and commercial success.
Skills & Requirements
Must-have
Brand strategy and launch readiness
Cross-functional team leadership
Omnichannel brand activation
Forecasting and performance metrics
Compliance with regulatory standards
Budget and external partner management
Nice-to-have
Strategic marketing focus
Analytical skills
Stakeholder alignment
Matrixed environment experience
Diversity and inclusion commitment
Key Requirements
8+ years pharmaceutical or biotech commercialization experience
Proven cross-functional team leadership
Bachelor Degree in Business Administration, Life Sciences, or related field
Master Degree preferred for strategic or analytical focus