Chief Marketing Officer

Fellow Industries Inc

San Francisco, CA, United States
$255,000 - $300,000 annually; + bonus + equity pyc...
On-site
Global brand strategy
Omnichannel marketing oversight
Team leadership and scaling
Lead Fellow’s global marketing and brand strategy across DTC, Wholesale, and retail channels to elevate brand presence and drive customer engagement

Job Summary

  • Lead Fellow’s global marketing and brand strategy across DTC, Wholesale, and retail channels to elevate brand presence and drive customer engagement.
  • Build, lead, and scale a high-performing marketing organization from 6 to ~20+ across creative, brand, eCommerce, and integrated marketing functions.
  • Support the transition from coffee and espresso into a broader kitchen platform, shaping messaging, positioning, and GTM strategy.

Matching Summary

Lead Fellow’s global marketing and brand strategy across DTC, Wholesale, and retail channels to elevate brand presence and drive customer engagement.

Salary

$255,000 - $300,000 annually; plus bonus and equity package; Medical/dental/vision insurance, 401k, PTO, etc.

Skills & Requirements

Must-have

  • Global brand strategy
  • Omnichannel marketing oversight
  • Team leadership and scaling
  • Product and launch marketing
  • DTC business P&L oversight
  • Creative direction and oversight

Nice-to-have

  • Elevated brand experience
  • Premium brand positioning
  • Everyday Magic™
  • Design-focused physical products
  • High-growth startup environment
  • Passionate about design and product excellence

Key Requirements

  • 10+ years of marketing experience
  • Experience building and scaling omnichannel brands from $100M+ toward $500M+
  • Strong consumer branding, DTC, and retail experience
  • Demonstrated ability to recruit, develop, and inspire high-performing marketing teams
  • Hands-on operator with strategic and execution capabilities
  • Experience managing budgets and P&L responsibility

Work Rights

Not specified

Tailored Resume

Cover Letter