The Senior Manager, Digital AI Tech is responsible for driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows
Job Summary
The Senior Manager, Digital AI Tech is responsible for driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows.
This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.
Working in close partnership with Marketing Capabilities and Coke ON teams, this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, and optimize marketing activities.
Matching Summary
The Senior Manager, Digital AI Tech is responsible for driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows.
Skills & Requirements
Must-have
Digital AI GenAI technologies
Marketing workflows integration
Responsible AI use and governance
Drive user adoption of AI tools
Define and track success metrics
Nice-to-have
Growth mindset and continuous learning
Curious, empowered, inclusive, and agile
Act as a practical coach
Key Requirements
7-10 years of experience
Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field
Hands-on experience implementing digital platforms, MarTech tools, or AI/GenAI solutions
Experience working in matrixed or global organizations