Manager, Campaign Management

Prudential Corporation Asia Ltd

Hong Kong, Hong Kong
**
Marketing campaign strategy
Partnership engagement
Multi-channel marketing
** Prudential Corporation Asia Ltd is seeking a Campaign Manager for its Partnership Development Team in Hong Kong. The role involves planning and executing marketing campaigns aimed at enhancing partner engagement across various distribution channels, requiring strong project management skills and experience in the financial services sector. **

Job Summary

  • The Campaign Manager for the Partnership Development (PD) Team will be responsible for planning, executing, and optimizing marketing campaigns targeting Partnership Distribution customers across bancassurance, brokers, and other non-agency channels.
  • Design, launch, and monitor marketing campaigns for PD partners, ensuring alignment with the company's objectives and leveraging multi-channel strategies.
  • Monitor campaign performance, analyze data, and recommend improvements to maximize ROI and customer acquisition across all channels.

Matching Summary

Match Score: 75

** Prudential Corporation Asia Ltd is seeking a Campaign Manager for its Partnership Development Team in Hong Kong. The role involves planning and executing marketing campaigns aimed at enhancing partner engagement across various distribution channels, requiring strong project management skills and experience in the financial services sector. **

Skills & Requirements

Must-have

  • Marketing campaign strategy
  • Partnership engagement
  • Multi-channel marketing
  • Budget management
  • Performance analysis

Nice-to-have

  • Innovative promotional initiatives
  • Strategic planning support
  • Compelling marketing materials
  • High standards of governance

Key Requirements

  • Minimum of 5 years’ experience
  • Bachelor’s degree in Marketing, Business, or related discipline
  • Excellent command of English and Chinese

Work Rights

Not specified

Tailored Resume

Cover Letter