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Prudential Corporation Asia Ltd is seeking a Campaign Manager for its Partnership Development Team in Hong Kong. The role involves planning and executing marketing campaigns aimed at enhancing partner engagement across various distribution channels, requiring strong project management skills and experience in the financial services sector.
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Job Summary
The Campaign Manager for the Partnership Development (PD) Team will be responsible for planning, executing, and optimizing marketing campaigns targeting Partnership Distribution customers across bancassurance, brokers, and other non-agency channels.
Design, launch, and monitor marketing campaigns for PD partners, ensuring alignment with the company's objectives and leveraging multi-channel strategies.
Monitor campaign performance, analyze data, and recommend improvements to maximize ROI and customer acquisition across all channels.
Matching Summary
Match Score: 75
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Prudential Corporation Asia Ltd is seeking a Campaign Manager for its Partnership Development Team in Hong Kong. The role involves planning and executing marketing campaigns aimed at enhancing partner engagement across various distribution channels, requiring strong project management skills and experience in the financial services sector.
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Skills & Requirements
Must-have
Marketing campaign strategy
Partnership engagement
Multi-channel marketing
Budget management
Performance analysis
Nice-to-have
Innovative promotional initiatives
Strategic planning support
Compelling marketing materials
High standards of governance
Key Requirements
Minimum of 5 years’ experience
Bachelor’s degree in Marketing, Business, or related discipline