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The Head of Product Marketing at Great Eastern Life Assurance Company Limited will lead marketing strategies for various insurance products, aiming to enhance revenue through compelling marketing initiatives. The ideal candidate will possess extensive marketing experience in the financial services sector, particularly in insurance, alongside proven leadership capabilities.
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Job Summary
The role involves leading the go-to-market strategy and developing marketing initiatives for new products across Life, General, and High Net Worth lines of business.
Candidates must possess a minimum of 15 years of relevant working experience with proven leadership ability to manage the Product Marketing team effectively.
Great Eastern is a well-established market leader with over 16 million policyholders and a strong reputation for financial strength and stability.
Matching Summary
Match Score: 75
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The Head of Product Marketing at Great Eastern Life Assurance Company Limited will lead marketing strategies for various insurance products, aiming to enhance revenue through compelling marketing initiatives. The ideal candidate will possess extensive marketing experience in the financial services sector, particularly in insurance, alongside proven leadership capabilities.
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Skills & Requirements
Must-have
15 years relevant working experience
Proven leadership ability in leading teams
Distil complex ideas into clear actionable plans
Ability to write well and craft compelling narratives
Track record of creativity and marketing innovation
Nice-to-have
Experience in financial services with insurance knowledge
Demonstrated track record of business goals achievement
Ability to embrace change and drive improvements
Key Requirements
Minimum 15 years of relevant working experience
Leadership experience in managing teams
Strong writing and narrative crafting skills
Financial services or insurance industry background preferred