The Marketing Automation Specialist will apply marketing principles to build targeted email, SMS, App and event campaigns to drive customer engagement and growth objectives
Job Summary
The Marketing Automation Specialist will apply marketing principles to build targeted email, SMS, App and event campaigns to drive customer engagement and growth objectives.
This role will build and execute marketing automation programs in Marketo, working alongside member experience and marketing managers to utilise data and analytics to inform segmentation, new journeys and optimise existing journeys.
Our benefits have been designed so you can tailor your experience with us and include: Personal and professional development opportunities, Hybrid working, Purchase leave scheme and gender neutral 16 weeks paid parental leave.
Matching Summary
The Marketing Automation Specialist will apply marketing principles to build targeted email, SMS, App and event campaigns to drive customer engagement and growth objectives.
Skills & Requirements
Must-have
Marketo marketing automation
Cross-channel campaign management
Email deliverability management
Database hygiene
Subscription management
Basic HTML/CSS knowledge
Nice-to-have
Customer engagement and growth
Responsible investment leader
Values and behaviours
Surprise and delight members
Flexible work environment
Key Requirements
Demonstrated experience in a similar position
Proficient with Marketo or similar
Experience with cross-channel campaign management
Tertiary qualifications or demonstrated experience