Not specified (assumed hybrid based on industry trends).
5 to 8 years integrated marketing experience
Multi-channel campaign execution
Agency and vendor management
Hegen PTE. LTD. is seeking a Marketing Manager to lead its marketing strategy and initiatives aimed at enhancing brand equity and driving growth in the parenting product sector. The ideal candidate should possess strong integrated marketing experience, particularly in FMCG or consumer goods, and have a proven track record in executing multi-channel campaigns
Job Summary
The Marketing Manager will shape and drive Hegen's brand and growth strategy across key markets while strengthening brand equity.
This role requires developing holistic GTM plans that integrate paid, earned, shared, and owned media to meet commercial objectives.
The successful candidate will lead a high-performing team to deliver breakthrough campaigns with precision and heart in a fast-paced environment.
Matching Summary
Match Score: 85
Hegen PTE. LTD. is seeking a Marketing Manager to lead its marketing strategy and initiatives aimed at enhancing brand equity and driving growth in the parenting product sector. The ideal candidate should possess strong integrated marketing experience, particularly in FMCG or consumer goods, and have a proven track record in executing multi-channel campaigns.
Skills & Requirements
Must-have
5 to 8 years integrated marketing experience
Multi-channel campaign execution
Agency and vendor management
Digital and social media strategy
Budget management and ROI analysis
Cross-functional stakeholder collaboration
Nice-to-have
FMCG or parenting industry background
Experience with US market localization
Passion for purpose-driven brands
Agile and entrepreneurial mindset
Creative storytelling skills
Key Requirements
Bachelor's degree in Marketing, Communications, or Business
5 to 8 years of managerial marketing experience
Proven track record in FMCG or consumer goods
Strong analytical and data-driven decision-making skills