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RWWA is seeking a Customer Retention Lead to enhance customer engagement and retention strategies through data-driven initiatives in a regulated environment. The ideal candidate will have experience in CRM and customer lifecycle marketing, particularly within wagering or similar sectors, and will play a key role in optimizing campaigns and ensuring compliance.
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Job Summary
As Customer Retention Lead, you’ll be responsible for delivering the customer engagement and retention strategy through data-led profiling, segmentation and campaign execution.
The role operates within a strong regulatory framework and requires careful consideration of Responsible Wagering principles and compliance obligations across all customer engagement activity.
At RWWA, you will join a purpose-driven organisation that actively reinvests in WA’s racing industry, community initiatives, animal welfare, and regional programs.
Matching Summary
Match Score: 75
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RWWA is seeking a Customer Retention Lead to enhance customer engagement and retention strategies through data-driven initiatives in a regulated environment. The ideal candidate will have experience in CRM and customer lifecycle marketing, particularly within wagering or similar sectors, and will play a key role in optimizing campaigns and ensuring compliance.
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Skills & Requirements
Must-have
data-led customer retention
customer profiling and segmentation
CRM campaign execution
Microsoft Dynamics CRM
Responsible Wagering principles
Nice-to-have
collaborative culture
continuous improvement
customer-first mindset
hybrid work arrangements
Key Requirements
Experience in customer engagement, retention, CRM or lifecycle marketing