Deliver innovative marketing strategies in support of CommBank’s Home Lender network by strategizing, executing, and reviewing marketing campaigns aligned to business priorities and existing customer needs
Job Summary
Deliver innovative marketing strategies in support of CommBank’s Home Lender network by strategizing, executing, and reviewing marketing campaigns aligned to business priorities and existing customer needs.
Translate business objectives into data-driven marketing communications strategies and campaigns, develop user-friendly playbooks, and manage end-to-end initiatives across ATL and BTL channels.
Build robust analysis and reporting to demonstrate marketing contribution, provide insights for tracking key business objectives, and manage expenditures to agreed budgets.
Matching Summary
Deliver innovative marketing strategies in support of CommBank’s Home Lender network by strategizing, executing, and reviewing marketing campaigns aligned to business priorities and existing customer needs.
Skills & Requirements
Must-have
Integrated campaign delivery
Social media marketing (paid & organic)
Data-driven marketing strategies
Customer communications strategy
Project management and execution
Nice-to-have
Creative thinker
Problem-solving mindset
Growth mindset
Can-do attitude
Key Requirements
Experience in banking and financial services or technology marketing
Experience with end-to-end integrated campaign delivery
Experience with social media (paid and organic)
Project management, analytical, and communication skills
Commercial acumen and ability to track ROI/ROMI
Ability to identify analytical and research frameworks