Marketing Automation Manager

Workday

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd; bonus/equity: eligi...
Fully remote
5+ years marketing automation experience
Enterprise-scale marketo instance management
Deep knowledge of salesforce integration
Workday is seeking a Marketing Automation Manager to enhance their marketing tech stack, primarily focusing on managing and optimizing their Marketo instance. The ideal candidate should have over five years of experience in marketing automation, particularly with Marketo and Salesforce, and possess a passion for AI-driven solutions

Job Summary

  • The role involves evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation.
  • You will build AI-ready data foundations to power next-generation marketing operations and orchestration.
  • Workday offers a culture rooted in integrity, empathy, and shared enthusiasm with flexible work arrangements requiring at least 50% time in-office or field.

Matching Summary

Match Score: 85

Workday is seeking a Marketing Automation Manager to enhance their marketing tech stack, primarily focusing on managing and optimizing their Marketo instance. The ideal candidate should have over five years of experience in marketing automation, particularly with Marketo and Salesforce, and possess a passion for AI-driven solutions.

Salary

Base: $112,000 - $168,000 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Deep knowledge of Salesforce integration
  • AI-driven feature implementation in MarTech
  • Technical documentation creation and maintenance

Nice-to-have

  • Experience with Adobe Journey Optimizer
  • Familiarity with Adobe Real-Time CDP
  • Project management certification
  • Background in M&A data migrations
  • Curiosity for AI in marketing operations

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Managing enterprise-scale Marketo instances
  • Experience mapping data schemas during acquisitions

Work Rights

Not specified

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