Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Fully remote, with flexibility for in-person collaboration.
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption within its Marketplace, a critical part of its partner ecosystem. The ideal candidate will have extensive B2B SaaS marketing experience, particularly in partner and product marketing, and will be responsible for developing marketing strategies that enhance customer engagement and revenue generation

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • You will design and execute co-marketing programs with priority partners to increase customer discovery of Marketplace solutions.
  • Workday offers a flexible work approach requiring at least half of your time in the office or field each quarter.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption within its Marketplace, a critical part of its partner ecosystem. The ideal candidate will have extensive B2B SaaS marketing experience, particularly in partner and product marketing, and will be responsible for developing marketing strategies that enhance customer engagement and revenue generation.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Digital and performance marketing expertise
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Experience with cloud ecosystems like AWS or Salesforce
  • Strong storytelling and writing capabilities
  • Hands-on experimentation and conversion optimization
  • Ability to translate technical solutions to value props
  • Integrated campaign execution across multiple channels

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter