Manager - Bi&a + Npp, Türkiye

Lilly

Türkiye
Analytical and strategic intelligence
Data-driven decisions
Commercial mindset
This role integrates Business Intelligence & Analytics, insight generation, market research, into a single accountable function — ensuring that Turkey brand teams and leadership make data-driven decisions and deliver financial results

Job Summary

  • This role integrates Business Intelligence & Analytics, insight generation, market research, into a single accountable function — ensuring that Turkey brand teams and leadership make data-driven decisions and deliver financial results.
  • Lead the data agenda of the Turkey affiliate — defining data availability requirements, identifying gaps in current data assets, and developing and owning a data governance framework that ensures data integrity, accessibility, and fitness-for-purpose across all business functions.
  • Develop a deep understanding of Turkey market landscapes, competitive dynamics, and the value needs of patients, physicians, and payers across all therapeutic areas in scope.

Matching Summary

This role integrates Business Intelligence & Analytics, insight generation, market research, into a single accountable function — ensuring that Turkey brand teams and leadership make data-driven decisions and deliver financial results.

Skills & Requirements

Must-have

  • analytical and strategic intelligence
  • data-driven decisions
  • commercial mindset
  • performance analytics agenda
  • data governance framework
  • brand performance dashboards
  • market landscapes and competitive dynamics

Nice-to-have

  • prior brand management experience
  • AI-enabled research methodologies
  • social listening agenda
  • customer understanding and persona development

Key Requirements

  • Degree in any discipline
  • Experience in brand management or marketing
  • Strong analytical skills
  • Track record of delivering results
  • Strong strategic thinking
  • Market research experience preferred
  • Familiarity with performance analytics platforms

Work Rights

Not specified

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