You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth
Job Summary
You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth.
Design and implement the Trade Marketing strategy for the local market, aligned with regional and brand objectives, maximizing point-of-sale execution, accelerating sell-out, increasing shopper conversion, expanding coverage, and ensuring efficient investment.
This role acts as a strategic bridge between Marketing and Sales, ensuring that brands are experienced and executed with excellence across all channels in the country.
Matching Summary
You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth.
Skills & Requirements
Must-have
Trade Marketing strategy development
Point-of-sale execution
Sales channel dynamics knowledge
Commercial planning and execution measurement
Budget management and profitability evaluation
Nice-to-have
Future-focused mindset
Curiosity about industry trends
Influencing stakeholders effectively
Courage and resilience
Collaboration with commercial teams
Key Requirements
Minimum of 5 years of experience
Degree in Business Administration, Marketing, Industrial Engineering, or related fields
Proven experience leading point-of-sale execution
Previous experience in FMCG or retail categories is highly desirable
Proficiency in commercial planning and execution measurement tools