The role implements the marketing strategy for Absa’s Enterprise Banking segment, driving growth in customer acquisition, engagement, and product uptake across multiple banking divisions
Job Summary
The role implements the marketing strategy for Absa’s Enterprise Banking segment, driving growth in customer acquisition, engagement, and product uptake across multiple banking divisions.
The Assistant Marketing Manager collaborates with product, digital, frontline teams, and external agencies to deliver integrated go-to-market campaigns and ensure alignment with commercial KPIs.
Absa Bank Kenya is an equal opportunity employer committed to diversity and equitable demographic representation in its workforce.
Matching Summary
The role implements the marketing strategy for Absa’s Enterprise Banking segment, driving growth in customer acquisition, engagement, and product uptake across multiple banking divisions.
Skills & Requirements
Must-have
Marketing Strategy Implementation
Digital Marketing Campaign Management
Experiential Marketing and Customer Events
Stakeholder Engagement
Project Management and Agency Coordination
Data-driven Marketing Initiatives
Nice-to-have
Creative and Innovative Thinking
Customer Obsession
Highly Collaborative
Emotionally Intelligent
Comfortable in Fast-paced Environments
Key Requirements
Bachelor’s degree in marketing or related field
3–5 years marketing experience
At least 3 years in financial services marketing
Familiarity with digital marketing tools
Further Education and Training Certificate (FETC) in Marketing