Director, Shopper & Retail Experience, Mexico

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Mexico City, Mexico
8-10+ years fmcg experience
Visual identity systems leadership
Packaging design expertise
This role leads the regional strategy for translating brand big ideas into cohesive product, packaging, and shopper experiences that drive conversion and transactional growth

Job Summary

  • This role leads the regional strategy for translating brand big ideas into cohesive product, packaging, and shopper experiences that drive conversion and transactional growth.
  • The successful candidate will champion retail execution strategies by customizing global brands and developing content for key retail touchpoints across Latin America.
  • Candidates must possess strong commercial acumen and the ability to influence cross-functional partners in a matrixed organization while managing agency partners.

Matching Summary

Match Score: 85

This role leads the regional strategy for translating brand big ideas into cohesive product, packaging, and shopper experiences that drive conversion and transactional growth.

Skills & Requirements

Must-have

  • 8-10+ years FMCG experience
  • Visual Identity Systems leadership
  • Packaging design expertise
  • Shopper marketing strategy
  • Retail execution management
  • Traditional channel knowledge

Nice-to-have

  • Design literacy and creative partnership
  • Matrixed organization influence
  • Cross-functional collaboration skills
  • Growth mindset culture
  • Global brand consistency focus

Key Requirements

  • Bachelor's degree required; advanced degree preferred
  • 8-10+ years of experience in Product Experience or Shopper Marketing
  • Proven track record leading VIS development at regional scale

Work Rights

Not specified

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