Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels
Job Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
Continuously refine multi-channel comms and develop retention strategies to deliver an outstanding customer experience.
Ensure all campaigns have clearly defined success metrics that are tracked and analysed; all activity should be insight driven and measurable.
Matching Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.