Director Of Brand And Market Engagement

THE ICONIC

Sydney, NSW, Australia
Not specified; not specified; benefits include hyb...
On-site
Own brand strategy end-to-end
Connect brand investment to revenue
Lead high-performance creative engine
This senior leadership role involves owning the full brand ecosystem from masterbrand strategy to content, PR, and sponsorships while being directly accountable for business performance

Job Summary

  • This senior leadership role involves owning the full brand ecosystem from masterbrand strategy to content, PR, and sponsorships while being directly accountable for business performance.
  • The successful candidate will partner with CRM and Performance teams to drive customer acquisition, frequency, and lifetime value through a connected growth system.
  • THE ICONIC offers flexible working models, learning days, parental leave programs, and employee wellbeing benefits including discounted gym memberships.

Matching Summary

This senior leadership role involves owning the full brand ecosystem from masterbrand strategy to content, PR, and sponsorships while being directly accountable for business performance.

Salary

Not specified; Not specified; Benefits include hybrid work, learning days, parental leave, birthday leave, staff discount, gym membership, and EAP

Skills & Requirements

Must-have

  • Own brand strategy end-to-end
  • Connect brand investment to revenue
  • Lead high-performance creative engine
  • Partner with CRM and Performance teams
  • Transform sponsorships into acquisition channels
  • Drive consumer PR and cultural relevance
  • Own brand P&L or investment budget

Nice-to-have

  • Balance instinct with data analysis
  • Experience leading AI-enabled production
  • Strong stakeholder leadership skills
  • Cultural intelligence for brand integration
  • Systems thinker connecting growth engines

Key Requirements

  • Proven track record in brand leadership with commercial accountability
  • Experience owning brand P&L or investment budget
  • Demonstrated ability to scale sponsorship and partnership programs
  • Led earned media strategies driving measurable demand signals
  • Experience building teams and processes that scale

Work Rights

Not specified

Tailored Resume

Cover Letter