Sr Brand Manager (crm) - Diabetes Care (mississauga)

Abbott

Mississauga, Canada
Base: $120,000.00 to $160,000.00 cad; bonus/equity...
5+ years crm loyalty marketing experience
Data-driven customer segmentation strategies
End-to-end crm journey optimization
This role leads the development of national CRM strategies to drive meaningful consumer engagement for Abbott Diabetes Care

Job Summary

  • This role leads the development of national CRM strategies to drive meaningful consumer engagement for Abbott Diabetes Care.
  • The position requires creating data-driven engagement strategies for FreeStyle Libre aligned with business objectives and brand ambitions.
  • Abbott offers career development opportunities within a globally recognized company named one of the most admired by Fortune.

Matching Summary

This role leads the development of national CRM strategies to drive meaningful consumer engagement for Abbott Diabetes Care.

Salary

Base: $120,000.00 to $160,000.00 CAD; Bonus/Equity: Not specified; Benefits: Career development and diversity recognition

Skills & Requirements

Must-have

  • 5+ years CRM loyalty marketing experience
  • Data-driven customer segmentation strategies
  • End-to-end CRM journey optimization
  • Email marketing performance analysis
  • A/B testing for campaign optimization

Nice-to-have

  • French language proficiency
  • Direct-to-consumer healthcare experience
  • CPG e-commerce background
  • Intrapreneurial mindset in fast-paced environment
  • Strong business and financial acumen

Key Requirements

  • Bachelor's degree in Marketing, Business, or Data Analytics
  • Five plus years of experience in CRM/loyalty marketing
  • Two plus years managing complex CRM implementation plans
  • Understanding of data privacy regulations like GDPR and CASL

Work Rights

Not specified

Tailored Resume

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