Digital Product Manager Crm & Customer Engagement (w/m/d)

Fielmann AG

Remote
Remote
End-to-end responsibility for customer engagement platforms
Develop stable, scalable platform integrations
Translate business requirements into product specifications
Fielmann AG is seeking a Digital Product Manager for CRM and Customer Engagement to enhance their digital product landscape, focusing on customer intelligence and data-driven solutions. The role involves end-to-end management of customer engagement platforms and collaboration with various teams to ensure effective integration and user empowerment

Job Summary

  • You will take end-to-end responsibility for our Customer Engagement & Retention Platforms (CRM, Activation, Voice of Customer).
  • You will develop a stable, scalable, and future-proof platform and integration landscape.
  • We offer attractive compensation, flexible working models, and professional development opportunities.

Matching Summary

Match Score: 85

Fielmann AG is seeking a Digital Product Manager for CRM and Customer Engagement to enhance their digital product landscape, focusing on customer intelligence and data-driven solutions. The role involves end-to-end management of customer engagement platforms and collaboration with various teams to ensure effective integration and user empowerment.

Skills & Requirements

Must-have

  • End-to-end responsibility for Customer Engagement platforms
  • Develop stable, scalable platform integrations
  • Translate business requirements into product specifications
  • Prioritize based on business impact and goals
  • Ensure integration of relevant data sources
  • Enable self-service for Marketing, CRM, and Sales
  • Define KPIs and drive data-based development

Nice-to-have

  • Data-driven product development
  • Customer engagement and retention focus
  • Agile working methods
  • Complex platform structures

Key Requirements

  • Several years of experience in product management
  • Experience in CRM, CDP, or Marketing Automation
  • Experience collaborating with technical teams
  • Experience with agile working methods

Work Rights

Not specified

Tailored Resume

Cover Letter