Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture
Job Summary
Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture.
Evaluates the effectiveness of marketing campaigns by analyzing performance data, and use insights gained to adjust and improve strategies continually.
Drives media planning and effectiveness via continuous ROI improvement via MMM application, steering media briefings and delivering media plans.
Matching Summary
Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture.
Skills & Requirements
Must-have
Consumer and customer insights
Marketing strategy development
Campaign performance analysis
Media planning and effectiveness
External agency relationship management
Channel strategy development
Nice-to-have
Consumer centric culture
Strategic thinking and business planning
Team leadership and management
Continuous improvement and problem solving
External brand ambassador
Key Requirements
Minimum 10+ years of experience
Brand Marketing, Digital Marketing, E-commerce, Marketing Research, B2B, B2C, or B2G Marketing, New Product Launches, Campaign Management