Director, Performance Marketing

Constant Contact

Toronto, Canada
On-site
Paid acquisition ownership
Measurement systems and attribution
Performance marketing budget management
Own the performance engine across both self-serve and sales-assisted motions, serving SMB, mid-market, and international segments

Job Summary

  • Own the performance engine across both self-serve and sales-assisted motions, serving SMB, mid-market, and international segments.
  • Partner with the central analytics team to co-own the measurement framework, including attribution models and incrementality testing.
  • Lead channel specialists across paid search, paid social, programmatic, and affiliate with clear ownership and elevated craft expectations.

Matching Summary

Own the performance engine across both self-serve and sales-assisted motions, serving SMB, mid-market, and international segments.

Skills & Requirements

Must-have

  • paid acquisition ownership
  • measurement systems and attribution
  • performance marketing budget management
  • channel strategy as product ownership
  • cross-functional communication with stakeholders
  • Google Ads, Meta, and programmatic platforms

Nice-to-have

  • product mindset for channels
  • structured experimentation culture
  • hands-on troubleshooting during launches

Key Requirements

  • 10+ years in performance marketing
  • Direct ownership of acquisition outcomes
  • Experience serving self-serve and sales-assisted motions
  • Hands-on budget management experience
  • Strong analytical judgment and commercial instinct

Work Rights

Not specified

Tailored Resume

Cover Letter