Campaign execution across digital and offline channels
Compliance review coordination with medical legal
Data analysis for campaign performance optimization
The role is critical for translating brand strategies into effective, compliant, and data-driven marketing initiatives for the Vaccines portfolio
Job Summary
The role is critical for translating brand strategies into effective, compliant, and data-driven marketing initiatives for the Vaccines portfolio.
Candidates must coordinate cross-functional teams including Medical, Legal, and Finance to ensure seamless campaign deployment within approved budgets.
Success requires a strong analytical mindset to interpret consumer feedback and optimize future marketing investments through test-and-learn approaches.
Matching Summary
The role is critical for translating brand strategies into effective, compliant, and data-driven marketing initiatives for the Vaccines portfolio.
Skills & Requirements
Must-have
Campaign execution across digital and offline channels
Compliance review coordination with Medical Legal
Data analysis for campaign performance optimization
Budget tracking and financial management
Stakeholder communication and vendor management
Nice-to-have
Experience in FMCG or Nutrition sectors
Background in multinational company environments
Adaptability to new digital tools and technologies
Proactive hands-on attitude towards deliverables
Curiosity about learning new ways of working
Key Requirements
Bachelor's degree in Marketing, Business Administration, or related field
3-5 years total marketing experience
Minimum 2 years in Assistant Brand Manager or equivalent role
Fluency in English and Vietnamese
Experience in regulated healthcare environments preferred