Product Marketing Manager

PayProp Ltd

Stellenbosch, South Africa
On-site
Product launches
Go-to-market strategy
Product adoption
The Product Marketing Manager is responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery

Job Summary

  • The Product Marketing Manager is responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery.
  • Key responsibilities include planning and project managing product launches, developing strategies for up-sell/cross-sell/retention, translating technical features into user benefits, and creating product marketing content.
  • The company offers a hybrid working model with 2-3 days in the Stellenbosch office, competitive salary, 20 days annual leave, birthday off, time off between Christmas and New Year, and paid volunteer days.

Matching Summary

The Product Marketing Manager is responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery.

Skills & Requirements

Must-have

  • product launches
  • go-to-market strategy
  • product adoption
  • customer feedback loops
  • market intelligence
  • value proposition
  • sales enablement tools

Nice-to-have

  • attention to detail
  • diplomatic skills
  • innovative campaigns
  • empowering environment
  • inclusive and diverse workplace

Key Requirements

  • 5+ years product marketing experience
  • 2 to 4 years software/B2B SaaS marketing experience
  • Bachelor's Degree in Business, Marketing or Communications
  • Experience planning marketing campaigns
  • Experience using AI tools for marketing
  • Experience working cross-functionally with product and sales
  • Excellent interpersonal and communication skills
  • Self-motivated and autonomous
  • Great stakeholder management skills

Work Rights

Not specified

Tailored Resume

Cover Letter