Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
B2b marketing strategy development
Integrated marketing campaign execution
Data-driven marketing optimization
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives
Job Summary
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.
Lead and support B2B marketing activities, providing clear direction on strategy, priorities, timelines, and deliverables.
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being.
Matching Summary
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.
Salary
Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Competitive benefits package including tuition discount
Skills & Requirements
Must-have
B2B marketing strategy development
Integrated marketing campaign execution
Data-driven marketing optimization
Budget management and resource allocation
Cross-functional stakeholder collaboration
Nice-to-have
Collaborative team culture
Professional development support
Strategic thinking and problem-solving
Higher education marketing experience
Key Requirements
Bachelor's Degree
6+ years of relevant experience (Marketing Strategist - Senior Professional)
3+ years of relevant experience (Marketing Strategist - Advanced Professional)