Assistant Director Of B2b Marketing

Penn State

University Park, PA, US
Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
Develop data-driven b2b marketing strategies
Manage annual direct-expense marketing budget
Lead integrated marketing campaign execution
This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing integrated marketing strategies that drive enrollment growth

Job Summary

  • This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing integrated marketing strategies that drive enrollment growth.
  • The position requires managing an annual direct-expense marketing budget while overseeing creative development and messaging across digital, print, email, and event channels.
  • Penn State offers a competitive benefits package including comprehensive medical coverage, robust retirement plans, and a generous 75% tuition discount for employees.

Matching Summary

This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing integrated marketing strategies that drive enrollment growth.

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement, paid time off, 75% tuition discount

Skills & Requirements

Must-have

  • Develop data-driven B2B marketing strategies
  • Manage annual direct-expense marketing budget
  • Lead integrated marketing campaign execution

Nice-to-have

  • Experience in higher education marketing
  • Strong stakeholder management skills
  • Ability to work independently in complex organizations

Key Requirements

  • Bachelor's Degree required
  • 3+ to 6+ years of relevant experience depending on grade
  • Authorized to work in the U.S. (No visa sponsorship)

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter