Support the creation and development of brand-led innovation opportunities across the full Sparkling portfolio, focusing on consumer-back, brand-driven early-stage innovation
Job Summary
Support the creation and development of brand-led innovation opportunities across the full Sparkling portfolio, focusing on consumer-back, brand-driven early-stage innovation.
Partner with category, insights, IMX, commercial, and R&D stakeholders to shape the early innovation funnel, ensuring consumer desirability, brand ambition, and portfolio strategy are embedded.
Contribute to pipeline visibility and storytelling, preparing materials for pipeline reviews and helping maintain a clear view of the 12-24 month early-stage pipeline.
Matching Summary
Support the creation and development of brand-led innovation opportunities across the full Sparkling portfolio, focusing on consumer-back, brand-driven early-stage innovation.
Skills & Requirements
Must-have
Brand-led innovation
Consumer-back innovation
Early-stage concept development
Cross-functional partnership
Fluent English and Mandarin
Nice-to-have
Youth culture familiarity
Digital ecosystems understanding
Growth-oriented culture
Agile and solution-oriented
Key Requirements
6+ years of experience in brand marketing, innovation marketing, consumer insights, or category strategy within FMCG
Bachelor’s or above in Marketing, Business, Brand Strategy or related field