Campaign Director, Cio Persona

Workday

Pleasanton, California, USA
Primary location base pyy range: $170,600 usd - $2...
Hybrid (at least 50% of time in-office each quarter)
Global go-to-market campaign
Enterprise ai platform positioning
Multichannel campaign orchestration
Workday is seeking a Campaign Director for the CIO Persona to lead global go-to-market strategies aimed at enterprise IT buyers. The role involves crafting compelling narratives around Workday's AI-driven solutions while managing cross-functional collaboration to ensure campaign success

Job Summary

  • The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
  • This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
  • This is a senior-level individual contributor role with enterprise impact.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director for the CIO Persona to lead global go-to-market strategies aimed at enterprise IT buyers. The role involves crafting compelling narratives around Workday's AI-driven solutions while managing cross-functional collaboration to ensure campaign success.

Salary

Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; If performed in Colorado, the pay range for this job is $151,600 - $227,400 USD

Skills & Requirements

Must-have

  • Global go-to-market campaign
  • Enterprise AI platform positioning
  • Multichannel campaign orchestration
  • Messaging and narrative development
  • Cross-functional team leadership

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Curious minds
  • Genuine care

Key Requirements

  • 10+ years of experience leading global B2B marketing or GTM campaigns
  • 5+ years working in a complex, matrixed organization
  • 8-10+ years of proven experience marketing to CIOs, developers, or technical buyers
  • Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems
  • Proven experience and understanding of key technologies in a modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

Cover Letter