Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Hybrid (50% in-office, 50% remote)
10+ years global b2b marketing experience
8-10+ years marketing to cios
Integrated full-funnel campaign design
The Campaign Director for CIO Persona at Workday is a senior-level position responsible for leading the global go-to-market strategy targeting enterprise IT buyers. The role emphasizes collaboration across teams to create integrated marketing campaigns that clearly communicate Workday's technology offerings

Matching Summary

Match Score: 85

The Campaign Director for CIO Persona at Workday is a senior-level position responsible for leading the global go-to-market strategy targeting enterprise IT buyers. The role emphasizes collaboration across teams to create integrated marketing campaigns that clearly communicate Workday's technology offerings.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits package described

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Integrated full-funnel campaign design
  • Cross-functional team leadership without authority
  • Enterprise AI and platform technology knowledge

Nice-to-have

  • Experience in complex matrixed organizations
  • Executive presence and coaching skills
  • Data-driven campaign optimization mindset
  • Collaborative player-coach approach

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 8-10+ years experience marketing to CIOs
  • 5+ years in complex matrixed organization
  • Strong understanding of AI and cloud ecosystems

Work Rights

Not specified

Tailored Resume

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