We are seeking a data-driven, customer-obsessed Customer Lifecycle Marketing Strategist who will support the development and execution of customer engagement and retention programs across GEICO’s customer lifecycle
Job Summary
We are seeking a data-driven, customer-obsessed Customer Lifecycle Marketing Strategist who will support the development and execution of customer engagement and retention programs across GEICO’s customer lifecycle.
This role will help plan, launch, and optimize communications across email, direct mail, and SMS, while contributing insights that shape broader lifecycle and retention marketing initiatives.
We offer a rewarding career where your ambitions are met with endless possibilities, a comprehensive Total Rewards program, and workplace flexibility.
Matching Summary
We are seeking a data-driven, customer-obsessed Customer Lifecycle Marketing Strategist who will support the development and execution of customer engagement and retention programs across GEICO’s customer lifecycle.
Salary
Base: $91,225.00 - $141,450.00; Bonus/Equity: performance and recognition-based incentives; Benefits: Comprehensive Total Rewards program
Skills & Requirements
Must-have
customer engagement and retention programs
customer lifecycle analytics
personalized engagement strategies
email, direct mail, and SMS campaigns
data-driven insights
cross-functional collaboration
Nice-to-have
customer-centric thinking
structured problem solving
attention to detail
test-and-learn experimentation
balancing execution with strategy
Key Requirements
3–5 years of experience in lifecycle marketing
Strong analytical skills
Experience managing projects across multiple stakeholders
Excellent written and verbal communication skills
Experience working with operations and engineering teams