Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway

South Florida, US
Base: $80,000-$125,000 annually; starting: $80,000...
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
The role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty

Job Summary

  • The role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.
  • Candidates must provide expert guidance to Store Leaders on building marketing strategies aligned with the Customer Ecosystem using data-driven insights.
  • The company offers best-in-class benefits including competitive pay, medical/dental/vision plans, a 401(k) retirement plan, and vehicle purchase discounts.

Matching Summary

The role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.

Salary

Base: $80,000-$125,000 annually; Starting: $80,000-$110,000; Benefits: Medical, Dental, Vision, 401(k), PTO

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in Microsoft Office Suite
  • Data analysis for ROI evaluation

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Ability to travel up to 45% of the time
  • Strategic partnership with OEMs
  • Experience with Customer Ecosystem Scorecard

Key Requirements

  • Bachelor's degree required
  • Strong organizational skills with attention to detail

Work Rights

Not specified

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