Vp Of Marketing

Agero

Remote
Remote
Account-based marketing strategy
B2b2c marketing functions
Consumer activation campaigns
Agero is seeking a Vice President of Marketing to lead their Account-Based Marketing (ABM) and B2B2C marketing efforts. The ideal candidate will have extensive experience in marketing leadership, particularly in technology or subscription-based services, and will be responsible for developing scalable marketing frameworks to enhance client relationships and drive revenue

Job Summary

  • The Vice President of Marketing oversees the strategic design, implementation, and scaling of the organization’s Account-Based Marketing (ABM) and B2B2C marketing functions.
  • This executive role is responsible for architecting a "Marketing-as-a-Service" or embedded marketing model that bridges enterprise business-to-business (B2B) relationships with end-consumer activation.
  • The Vice President directs the development of scalable marketing frameworks that enable enterprise clients to effectively communicate the value of the organization's roadside assistance and technology programs to their consumer base.

Matching Summary

Match Score: 85

Agero is seeking a Vice President of Marketing to lead their Account-Based Marketing (ABM) and B2B2C marketing efforts. The ideal candidate will have extensive experience in marketing leadership, particularly in technology or subscription-based services, and will be responsible for developing scalable marketing frameworks to enhance client relationships and drive revenue.

Skills & Requirements

Must-have

  • Account-Based Marketing strategy
  • B2B2C marketing functions
  • Consumer activation campaigns
  • Marketing ROI measurement
  • Executive client advisory

Nice-to-have

  • Consultative relationship management
  • Cross-functional orchestration
  • Sophisticated B2B2C acumen
  • Executive presence and storytelling

Key Requirements

  • 12+ years marketing leadership experience
  • Bachelor's degree required
  • MBA strongly preferred
  • Experience in technology, SaaS, insurance, mobility, or subscription-based services

Work Rights

Not specified

Tailored Resume

Cover Letter