You will lead the strategy and execution of paid media campaigns across Meta Ads, TikTok Business Center, and Google Ads with a focus on app campaigns
Job Summary
You will lead the strategy and execution of paid media campaigns across Meta Ads, TikTok Business Center, and Google Ads with a focus on app campaigns.
The role involves operating attribution tools like Singular and Appsflyer to extract critical insights and optimize media mix based on real user behavior.
Rappi fosters an inclusive culture where everyone has equal opportunities regardless of gender identity, race, religion, nationality, age, disability, training or experience.
Matching Summary
You will lead the strategy and execution of paid media campaigns across Meta Ads, TikTok Business Center, and Google Ads with a focus on app campaigns.
Skills & Requirements
Must-have
Meta Ads campaign management
TikTok Business Center expertise
Google Ads (MCC) management
Advanced Google Sheets skills
Appsflyer or Singular proficiency
Paid media budget management
AI tools integration for optimization
Nice-to-have
Problem identification and solution proposal
Quick adoption of new tools
Team collaboration and inclusivity
Understanding of attribution models
Key Requirements
Degree in Engineering, Economics, Administration or related fields
Proven experience managing performance budgets on Meta, TikTok, and Google Ads
Advanced proficiency in Appsflyer or Singular
Expertise in complex Google Sheets formulas and data management