Gerente De Trade Marketing - Canal Indireto E Food

kaiserkraft.pt

São Paulo, Brazil
On-site
Trade marketing strategy execution
Indirect channel management
Away from home channel management
Kaiserkraft is seeking a Gerente De Trade Marketing for its Indirect Channel and Away From Home segment in São Paulo. The role involves developing and implementing marketing strategies, managing budgets, and ensuring alignment with sales plans while focusing on trade execution and channel development

Job Summary

  • Lead the development and implementation of the execution strategy for the Indirect Channel and Away From Home channel, managing the activation calendar and monitoring execution indicators.
  • Ensure alignment with the commercial team to connect sales plans, trade investments, and strategies for distributors, wholesalers, VIP accounts, and Fast Food networks.
  • Develop activation calendars for key clients, integrating retail opportunities with company strategy, and manage the budget, ensuring sell-out plan compliance and financial control.

Matching Summary

Match Score: 85

Kaiserkraft is seeking a Gerente De Trade Marketing for its Indirect Channel and Away From Home segment in São Paulo. The role involves developing and implementing marketing strategies, managing budgets, and ensuring alignment with sales plans while focusing on trade execution and channel development.

Skills & Requirements

Must-have

  • Trade Marketing strategy execution
  • Indirect Channel management
  • Away From Home channel management
  • Sales and Trade investment alignment
  • Sell-out plan execution
  • Discount & Allowance budget control
  • New product launch execution

Nice-to-have

  • Distributor relationship strengthening
  • Retailer incentive programs
  • Cross-functional alignment

Key Requirements

  • University degree completed
  • Advanced English proficiency
  • Solid experience in Trade Marketing
  • Advanced Excel and PowerPoint skills
  • Nielsen data analysis experience
  • P&L management experience

Work Rights

Not specified

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