Lead the end-to-end design, coding, and execution of data-driven direct marketing campaigns leveraging tools like SAS, SQL, Python, and Aprimo/Teradata
Job Summary
Lead the end-to-end design, coding, and execution of data-driven direct marketing campaigns leveraging tools like SAS, SQL, Python, and Aprimo/Teradata.
Collaborate with cross-functional partners, act as a subject matter expert, and mentor team members while ensuring compliance with data governance and privacy standards.
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.
Matching Summary
Lead the end-to-end design, coding, and execution of data-driven direct marketing campaigns leveraging tools like SAS, SQL, Python, and Aprimo/Teradata.
Skills & Requirements
Must-have
SAS, SQL, Python, Aprimo/Teradata
Data-driven direct marketing campaigns
Experimental design principles
Structured programming and data mining
Cross-functional project management
Meticulous attention to detail
Nice-to-have
Financial services industry experience
Continuous improvement mindset
Strategic thinking and comfort with ambiguity
Predictive modeling and CRM methodologies
Process optimization and cost-reduction leadership
Key Requirements
4-5+ years of hands-on experience with data/decisioning tools
4-5+ years applying experimental design principles
Proven expertise in structured programming and data mining
Strong analytical mindset with problem-solving skills
Ability to build influential lateral relationships
Excellent written/oral communication and time management skills