Analista De Customer Marketing Pleno - Shopper Marketing
Diageo
Sao Paulo, Brazil
Customer marketing operations
Shopper marketing strategy
Point of sale experience
This position acts as a bridge between brand purpose and shopper behavior, ensuring every interaction is relevant, impactful, and aligned with the buying journey
Job Summary
This position acts as a bridge between brand purpose and shopper behavior, ensuring every interaction is relevant, impactful, and aligned with the buying journey.
The role involves translating deep insights about consumers, trends, and technologies into initiatives that unlock the uniqueness of Diageo's brands.
Key challenges include bringing brands to life in unique moments, planning strategic partnerships, orchestrating execution with excellence, designing future activations, and guarding financial efficiency.
Matching Summary
This position acts as a bridge between brand purpose and shopper behavior, ensuring every interaction is relevant, impactful, and aligned with the buying journey.
Skills & Requirements
Must-have
Customer Marketing Operations
Shopper Marketing strategy
point of sale experience
brand purpose to shopper behavior
consumer insights and trends
financial efficiency control
Nice-to-have
transformative agent
inclusive culture
celebrating diversity
innovative partnerships
Key Requirements
Experience in Shopper Marketing or Trade Marketing
Bachelor's degree in Administration, Marketing or related fields
Proficiency in Microsoft Office Suite (Excel, PowerPoint)