Competitive pyy commensurate with experience; equi...
Hybrid (monday-wednesday in office, thursday/friday remote)
8+ years marketing analytics experience
3+ years leadership role required
Expertise in braze marketing automation platform
Neighborly Brands LLC is seeking a Director of Marketing Automation & Data Analytics to lead data-driven marketing initiatives. The ideal candidate will have extensive experience in marketing analytics and automation, particularly with tools like Braze, and will be responsible for enhancing customer engagement through innovative marketing strategies
Job Summary
This role involves partnering with marketing teams to leverage first-party data for enabling automated campaign triggers and improving ROI.
The successful candidate will architect data pipelines that power real-time marketing activations based on behavioral and transactional signals.
Neighborly offers competitive pay including equity and bonus opportunities along with a hybrid work schedule requiring presence in Irving, TX three days a week.
Matching Summary
Match Score: 85
Neighborly Brands LLC is seeking a Director of Marketing Automation & Data Analytics to lead data-driven marketing initiatives. The ideal candidate will have extensive experience in marketing analytics and automation, particularly with tools like Braze, and will be responsible for enhancing customer engagement through innovative marketing strategies.
Salary
Competitive Pay commensurate with experience; Equity and bonus opportunities available; Benefits package offered
Skills & Requirements
Must-have
8+ years marketing analytics experience
3+ years leadership role required
Expertise in Braze marketing automation platform
Strong SQL proficiency with Presto or Athena
AWS data architecture knowledge (Glue, S3, Athena)
Experience building real-time data pipelines
Knowledge of CDPs and advanced segmentation
Nice-to-have
Experience with Broadly platform
AI-driven marketing personalization skills
Predictive modeling and machine learning expertise
A/B testing and experimentation background
Data governance tool implementation experience
Hybrid work model adaptability
Key Requirements
Bachelor's degree in Marketing or Data Analytics (Master's preferred)
Minimum 8 years of experience in marketing analytics
Proven track record in data-driven marketing triggers
Hands-on experience integrating platforms like Braze with cloud warehouses