**
Curaleaf is seeking a Director of Retail Marketing Activation to lead the strategy and execution of regional marketing initiatives. The role focuses on overseeing activation teams, managing budgets, and ensuring brand consistency across various consumer touchpoints in the cannabis market.
**
Job Summary
This role leads the strategy, development, and execution of Curaleaf's regional and field-based marketing activations across the route-to-market.
The Director ensures national brand initiatives are translated into impactful, compliant, and locally resonant programs while managing significant budgets.
Candidates must have a deep understanding of field marketing and be comfortable operating in highly regulated industries like cannabis.
Matching Summary
Match Score: 75
**
Curaleaf is seeking a Director of Retail Marketing Activation to lead the strategy and execution of regional marketing initiatives. The role focuses on overseeing activation teams, managing budgets, and ensuring brand consistency across various consumer touchpoints in the cannabis market.
**
Skills & Requirements
Must-have
8-10 years field marketing experience
Regional activation strategy ownership
Budget management for marketing campaigns
Team leadership of regional managers
Compliance in regulated industries
Nice-to-have
MBA or advanced degree preferred
Experience with retailtainment concepts
Digital tools for execution reporting
Cross-functional stakeholder collaboration
Service-oriented leadership style
Key Requirements
Bachelor's degree in Marketing or Business Administration required
8-10+ years of experience in field marketing or shopper marketing