Manager - Adtech Delivery

Commonwealth Bank

Sydney, New South Wales, Australia
On-site
Ga4 implementation
Campaign manager 360
Conversion apis
Lead tagging implementation across key digital assets using GA4 and Campaign Manager 360 and connect journeys to Conversion APIs

Job Summary

  • Lead tagging implementation across key digital assets using GA4 and Campaign Manager 360 and connect journeys to Conversion APIs.
  • Collaborate with paid media teams to ensure tagging supports campaign objectives and audience targeting.
  • Maintain and evolve tagging documentation, including data dictionaries, measurement frameworks and audience strategy maps.

Matching Summary

Lead tagging implementation across key digital assets using GA4 and Campaign Manager 360 and connect journeys to Conversion APIs.

Skills & Requirements

Must-have

  • GA4 implementation
  • Campaign Manager 360
  • Conversion APIs
  • tagging infrastructure
  • customer journey tracking
  • campaign tagging
  • conversion measurement

Nice-to-have

  • data integrity
  • keen eye for detail
  • agile environments
  • cross-functional teams
  • GenAI and other ML/AI applications

Key Requirements

  • 3+ years in digital analytics, ad tech, paid digital media or marketing technology roles
  • Experience with Google Analytics 4
  • Experience with Google Campaign Manager
  • Experience with Adobe Real-Time CDP
  • Experience with Adobe analytics
  • Experience with CAPI/S2S

Work Rights

Not specified

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