Sr. Industry Marketing Manager – State And Local Government

Esri

Redlands, CA, United States
Base: $86,528—$140,608 usd; bonus/equity: not spec...
On-site
Strategic marketing campaign execution
Content creation and messaging development
Event and webinar execution
Esri is seeking a Senior Industry Marketing Manager to develop and execute strategic marketing campaigns aimed at state and local government markets. The ideal candidate will have extensive marketing experience, strong communication skills, and the ability to manage multiple projects simultaneously

Job Summary

  • Develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the state and local government market.
  • Partner with a domain-specific subject matter expert to understand market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix.
  • Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.

Matching Summary

Match Score: 85

Esri is seeking a Senior Industry Marketing Manager to develop and execute strategic marketing campaigns aimed at state and local government markets. The ideal candidate will have extensive marketing experience, strong communication skills, and the ability to manage multiple projects simultaneously.

Salary

Base: $86,528—$140,608 USD; Bonus/Equity: Not specified; Benefits: Industry-leading health and welfare benefits, 401(k) and profit-sharing programs, vacation leave, twelve paid holidays

Skills & Requirements

Must-have

  • Strategic marketing campaign execution
  • Content creation and messaging development
  • Event and webinar execution
  • Customer success story publishing
  • Collaboration with professional associations and partners

Nice-to-have

  • Influence broader team strategy
  • Build and maintain strong relationships
  • Foster a vibrant user community
  • Monitor industry and technology trends

Key Requirements

  • 5+ years of marketing experience
  • Bachelor’s degree in marketing, business or related field
  • Established knowledge of marketing principles
  • Excellent verbal communication and writing skills
  • Highly organized, self-motivated
  • Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
  • Must be able to travel up to 20%

Work Rights

Not specified

Tailored Resume

Cover Letter